A previously popular elected officeholder who runs in his or her party’s primary and loses may come under tremendous pressure to seek election as an independent or write-in candidate.  The jobs and futures of many staff and campaign workers are linked to the candidate, which, along with ardent support by some voters, can create strong pressure for the candidate to succumb to praise, flattery, and raw ambition to maintain power, especially when combined with the typical politician’s tendency towards narcissism.  Under such conditions, the candidate may elect to stay in the race despite duty to party and prior commitments to abide by primary voters’ decision.  By doing so, the candidate conclusively demonstrates lack of principle, character, and fitness to serve.